Real results. Real businesses.

The Challenge

Golf Skate Caddy is a premium electric golf scooter retailing at $3,700+. The challenge was not just driving traffic, but attracting qualified, high-intent buyers across two geographic markets with different customer behaviours. The product required a sophisticated acquisition strategy that balanced paid media efficiency with premium brand positioning.

The Strategy

• Multi-channel acquisition: Structured campaigns across Google Search, Meta and Performance Max, with each channel serving a specific funnel stage.
• Conversion rate optimisation: Continuous testing of landing pages, product pages and checkout flows to reduce friction on high-ticket purchases.
• Shopify optimisation: Custom Liquid development to improve UX, tracking and on-site merchandising.
• Blended CAC and LTV management: Balanced acquisition cost against customer value across both markets to protect profitability while scaling.

The Results

• 25% YoY revenue growth maintained consistently over 5 years.
• Strong ROAS across paid media while continuing to scale acquisition.
• Multi-market expansion from Australia into the US while maintaining efficiency.

Client Perspective

"Guy's approach to growth is systematic and data-driven. He doesn't just run ads - he builds acquisition systems. The 25% YoY growth we've maintained is a direct result of his strategic thinking and hands-on execution."

The Challenge

Paloma Architectural Joinery is a B2B business serving architects, builders and interior designers. The challenge was positioning their premium architectural products in a competitive market while building a digital presence that could support both direct sales and architect referrals. They needed stronger authority, sharper positioning and a more qualified lead flow.

The Strategy

• Brand positioning and messaging: Clarified the brand as a premium, architect-focused supplier.
• Digital marketing strategy: Implemented targeted advertising focused on high-intent search behaviour and industry relevance.
• Content and authority building: Developed thought-leadership content, design-focused messaging and case-study style assets.
• Sales enablement: Built marketing systems and collateral that supported the sales process with stronger lead quality.

The Results

• 37% revenue growth achieved over 18 months.
• Qualified lead pipeline established from architects and builders.
• Stronger brand authority and increased trust among target audiences.

Client Perspective

"Guy helped us think about marketing differently. He didn't just run campaigns - he helped us understand our market, position our brand, and build systems that drive sustainable growth."